1.Please explain global and local consumer culture positioning. You can use your text, power points or other sources to explain. Please upload your explanation/response as a word document here. Your response should not exceed a page.
2.McDonalds’s Segmentation
Watch this
video : https://www.youtube.com/watch?v=tKOITmV0NfU&feature=youtu.be
and answer the questions:
What are the advantages of McDonald’s marketing approach? Do you see any disadvantages?
How else do you think McDonald’s can segment a market?
If you were a segment manager at McDonald’s in a country of your choice, how would you segment the market in your chosen country? You can apply some of the segmentation bases discussed in chapter (7) to answer this question.
Sample Solution
