(The paper should be 3-4 pages includes the questions, use single-spaced for the questions, double spaces for the answers)
What is crowd culture? How has it made social media marketing more difficult for companies? How can companies benefit from it?
Why are cultural branding and ideology important for successful marketing campaigns? Explain using two examples from the article.
What are the differences between mindshare branding, purpose branding, and cultural branding? Include an example of each from the article.
What are the five principles of successful cultural branding? Can you think of an example not in the article (not in the food industry) where a company has followed these principles to find success? Can you think of an opportunity now?
Sample Solution
