Use your own creativity. Create a descriiption for a campaign similar to Apple’s “Think Differently” for any product that you choose that demonstrates your
understanding of Institutional Advertising AND includes a promotional element that informs, or persuades, or reminds.
Background on situation
Look at a You Tube video describing an Apple campaign
You may want to do your own research on how Apple’s campaign performed
https://www.youtube.com/watch?v=keCwRdbwNQY
Sample Solution
