For this activity, prepare a reflection paper, and consider the concepts that you have learned during your
readings. Think about what you understand completely and what did not quite make sense. The purpose of
this assignment is to provide you with the opportunity to reflect on the material you have read and to
expand on it. This is not a summary.
In the Unit I introduction to this course, Theodore Levitt’s remarks about the contrasting needs of the
seller and the marketer were shared. Levitt described how satisfying the needs of the customer is now the
pathway to marketing success. This concept and others related to the four Ps of product, price,
promotion, and place were further explored throughout the units. For this reflection paper, respond to
these three prompts:
Reflect on how this introductory marketing course has changed your view of how the field of marketing
works.
What was the most surprising thing you learned? What do you need to learn more about?
Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why
not?
Sample Solution
