Answer the following questions:
Give an example of a company that is successfully following a production orientation. Why does following a production orientation make a firm in this industry successful?
How does Philip Morris handle the sensitive issues associated with marketing tobacco? What kind of information does its website at http://www.philipmorris.com/ provide about smoking and its negative effects on health? How do you think Philip Morris is able to justify such marketing tactics? After browsing the site, do you think that approach makes the company more or less trustworthy?
Your write-up should be approximately 600 words in length. Provide as much detail as possible.
Sample Solution
