1- Select a product that would be a significant household purchase (i.e., a product that costs more than $500 and something you would purchase every 5–10
years). Apply the steps in the consumer decision-making process
2- Using the template provided with three bicycle models, which is based on the following table, fill in the table to depict how these three different models of
bicycles are aimed at different target market segments, including how the marketing strategies (price, place, and promotion) are tailored for that segment.
Sample Solution
