You work in the marketing department of Marks & Spencer Head Office. https://corporate.marksandspencer.com/contact/headquarters
The board of directors have asked you to undertake a marketing audit of the business’s current performance and have tasked you to undertake an evaluation of the organisations current marketing strategy and position in the market.
The directors have asked that you include a proposal of two sets of market segmentation criteria which could be successfully targeted by the business. You must undertake suitable market research to explain how these chosen customer groups will grow the business within the retail marketplace.
The report must clearly demonstrate your understanding of buyer behavior and show suitable research to justify your chosen marketing strategy to meet the requirements of the suggested segments and move the business forward.
Sample Solution
