To help you think through the real meaning and the elements of Integrated Marketing Communications (IMC) and why it is essential for brand promotional success.
Now write a story about the many marketing communications, ads, blogs, influencers that find you, and you actually seek yourselves.
Use a combination of current products and your own real-life examples as analogies to explain your understanding of IMC. Be specific. What do you as the targeted customer want or need? How do companies go about getting that information to you in this digital age? How do you go about finding the pre-buying information you need in this digital age? Also, reflect on the ads and texts and intrusions into your life that you get about products and services that have absolutely no interest to you (at least right now at this stage of your life).
Sample Solution
