Marketing is a very important aspect in business. Furthermore, if the marketing mix is not conducive to the target market, the product or service will fail. Consider the following scenario and (1) identify a target market (consider the segments of demographics, geographic, behavioristics, and psychographic), (2) explain where you would have the product sold (store or other outlets), (3) promotions and promoters you would use, and (4) how you would position the product. In your marketing efforts, you have a marketing budget of $5 Million. The product you will market is the following:
· Michael Kors – Mercer Gallery Extra-Small Logo Crossbody Bag
· High quality
· $250
Sample Solution
