develop a Marketing Plan for the same brand that they analyzed in the Mid-term. The Plan is to be focused on a fictional product launch,
and the document should follow the following sections:
Executive Summary
Mission and Vision
Situation Analysis
Target (Develop 2 Buyer Personas)
Objectives (Develop 2 Objectives and their respective KPI)
Strategic Approach
Tactics and Channels
Implementation
Evaluation and Control
Students are to work with the brand that was already assigned to them for the Mid-term Assessment.
Students are free to use all the Marketing models learnt in class as they see fitting the most for each one of the Plan’s sections.
Sample Solution
