Lee is the owner of Lee’s Tobacco shop (retails) which is located in Boston, MA. Lee has now hired you to design the basic components of a marketing strategy for her business. Checklist: Summarize a marketing strategy for Lee’s addressing each step.
Step 1: Mission Redefine Lees Mission. Lees current mission is more of a product-oriented mission statement. For example, “We sell flowers” or “We make pizza.” • write a brief summary about what constitutes a strong market-oriented mission statement. • Rewrite a marketing oriented mission statement for Lee’s business.
Step 2: Situation Analysis • Describe methods that Lee could use to identify her internal strengths and weaknesses information. Explain your response. • Using the online library located in the Academic Tools area, conduct an environmental scan and identify opportunities and threats to the business. Examples could include competitive, technological, economical, socio-cultural, political, and legal forces. After completing your environmental scan or situation analysis, identify Lee’s competitive advantage against her direct and non direct competitors in the city nearest to where you live. Ex. cost, product, or niche Explain what advice would you give to Lee in her quest to build a sustainable competitive advantage? Step 3: Marketing Objectives Set Marketing Plan Objectives for Lee’s. • Identifies at least two S.MAR.T goals (i.e., Specific, Measurable, Achievable, Relevant and Time-bounded).
Step 4: Marketing Strategy • Describe your target market strategy for Lee’s business. Paint a clear picture on who Lee will be targeting for her product. • Identify four (4) strategies for growth for Lee’s business using market penetration, market development, product development, and diversification. • Briefly describe your marketing mix strategy. Step 5: Implementation • Using the concepts from the text, explain how you will turn your plan into a reality. Step 6: Evaluation • Using the concepts from the text, describe how will you evaluate and control your marketing strategy.
Analysts have for quite some time been keen on the investigation of identity since it is valuable for comprehension and foreseeing human conduct. Indeed, even laypersons in everyday life, on a natural premise, make identity judgements about people they meet in view of social attributes, scholarly quality and appearance. Additionally, one tries to comprehend oneself by recognizing and creating identity. Identity decides the manner by which people think and act, it influences the manner in which one would behave in everyday activities. People have interesting examples of conduct changing from the way one strolls, talks, or eats to the manner in which one invests free energy. The immense range of structures that identity takes represents why people are not quite the same as each other. The motivation behind why it is critical to see such individual contrasts of identity is on account of employment execution, scholastic execution, political and social mentalities, social connections and wellbeing are altogether influenced by one's identity. Identity brain science looks to convey logical meticulousness to the way toward understanding distinctive identities. Obvious characteristics and practices may contrast from the genuine internal identity of a person. Thus characterizing and understanding identity is a troublesome assignment. A lot of meanings of identity have been presented by different clinicians. Among such definitions was a thorough definition set forward by Burger. Burger (2011) characterized identity as reliable personal conduct standards and intrapersonal forms that begin from inside the person. Because of the many-sided quality of comprehension and distinguishing human identity, different hypotheses of identity have been presented throughout the years by different analysts. Sigmund Freud, formulated what is today a prominent hypothesis, known as the basic hypothesis of identity (Freud 1923 refered to in McLeod 2013). The hypothesis was formulated in light of the psychodynamic point of view which underscores the impact that powers and drives inside the oblivious personality have on human conduct. Freud depicted the human personality as an icy mass (Freud 1900, 1905 refered to in McLeod 2013). A glimpse of a larger problem, which is the little area obvious over the surface, symbolizes the cognizant personality. Just underneath the cognizant personality is the preconscious mind which is outside one's mindfulness however is effectively available. The base of the chunk of ice which takes up the dominant part of its volume is the oblivious personality. The auxiliary hypothesis of identity collects identity into 3 frameworks; the id, self image and superego. The parity of these 3 structures results in a single's identity. The id, which is in the oblivious personality, is the natural and crude segment of identity. Life impulses (Eros) and passing senses (Thanatos) are the essential senses that are constituent of the id (Freud 1920, 1925 refered to in McLeod 2013). The id work on the delight guideline in which fundamental impulses, particularly the longing for nourishment and sex, require quick satisfaction, paying little heed to any results (Freud 1920 refered to in McLeod 2008). The id, like the method for a newborn child crying keeping in mind the end goal to get what it needs, has no respect for social standards. So as to intercede between the outer world and the narrow minded wants of id, the inner self creates. The inner self, living in the cognizant personality, is the segment of identity that settles on choices and finds practical and sensible approaches to fulfill the wants of id. The inner self's centrality is to make bargains and exercise social decorum keeping in mind the end goal to stay away from objection or results of society. There is a third compelling and generally oblivious arrangement of powers which directs one's convictions and ethics, called the superego. One's convictions of what is good and bad is procured through youth encounters and sustaining. When one acts in a way that one accepts is ethically off base, the superego makes one feel remorseful. Superego's objective not at all like the id and sense of self is moral flawlessness. As indicated by the way in which the id, sense of self and superego collaborate, Freud proposed that there are 3 identities; the insane identity, masochist identity and solid identity. A solid mind is one of which the personality's job is predominant over superego and id. At the point when the contention among superego and id wind up overpowering the oblivious procedures of personality utilize resistance components (restraint being a standout amongst the most well-known guard instruments) with a specific end goal to shield the self from tension. The maniacal mind is one in which id is overwhelming and makes the individual demonstration in a hasty and asocial way. The psychotic mind is one in which superego is administering and makes the individual be a stickler, absurdly liable and masochist if any ethical code is broken to get joy. The auxiliary hypothesis of identity is a very extensive hypothesis. The hypothetical framework unequivocally clarifies and translates an outstanding scope of human conduct and encounters, which is fundamental in understanding the diverse sorts of identities. Contemporary brain science draws in specific ideas of the psychodynamic hypothesis and heuristic estimation of the hypothesis has been valued (Shaver and Mikulincer 2005). Freud's disputable thoughts – that oblivious powers exist and impact conduct, that early encounters assume an expansive job being developed of identity, that people oppose dangers by utilizing safeguard instruments and that clashing sentiments regularly result in trade off – are acknowledged now by numerous therapists and research led has offered proof to the legitimacy of Freud's perspectives (Westen 1998; Baumeister, Dale and Sommer 1998). While different viewpoints, especially social and intellectual points of view, accentuate ordinarily on proximal causes, the psychodynamic viewpoint stress on distal reasons for conduct forms too. The utilization of contextual analyses as an examination technique to contemplate identity regards the unpredictability of identity and coming about conduct by researching top to bottom instead of a concise, preview lab ponder.>GET ANSWER