You have just been hired as a sport marketer at a university. You are required to create and develop an
effective sport marketing plan to attract potential customers and ultimately convert them to sales. Select
one of the sports teams (e.g., baseball, basketball, cross country, football, golf, tennis, soccer, softball,
volleyball, women’s track, etc.) and carry out a SWOT analysis for the selected team. Evaluate the sport
team’s overall strengths, weaknesses, opportunities, and threats. Based on your SWOT analysis of the
sport team, develop a strategic sport marketing plan including at least five to ten steps (e.g., mission,
situation analysis, marketing strategy, marketing mix, implementation and control) to help the team grow
over the next two years and then over the next five or ten years.
Sample Solution
