- Investigate the micro-environment as part of the situation analysis for your company.
a. Competitors analysis
b. Suppliers and/or Digital Marketing intermediaries.
c. Customers’ persona.
- Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
a. Technological forces.
b. Legal forces.
c. Economic forces.
d. Political forces.
e. Social forces.
were diagnosed with the disorder later on down the line were more likely than men to have delusions and hallucinations. Another prevalence that affects the diagnosis rate of Schizophrenia is race. Arnold Barnes, Associate Professor of Sociology at North Carolina A&T, the overdiagnosis of Schizophrenia in African Americans accompanied by the underdiagnosis of mood disorders. Which founded that African Americans were more likely to be misdiagnosed with schizophrenia than Caucasians leaving them susceptible to increased risk of being placed into psychiatric facilities and given the wrong drug treatment. Barnes addresses this racial disparity by stating, “signs of undesirable behavior that doesn’t specifically meet the guidelines of Schizophrenia but, they’re deemed to be unusual or alarming by psychiatrist were still labeled as Schizophrenia rather than a mental disorder” (668). Due to the fact that doctors perspective can often be tainted by their own personal beliefs of how an individual should conduct themselves. Robert Schwartz and David Blankenship, two psychologist at the University of Michigan, emphasize that this racial disparity leading to misdiagnosis is “when clinicians fail to elicit crucial and accurate diagnostic information because of insufficient attention to cultural and contextual factors that shape maladaptive behaviors” (85). Social norms and behavior vary culturally it’s important that this is taken into account so black behaviour or a black person with a mental disorder mistaken for pathology. Annie Murphy Paul, an African American historian, describes an occurrence that she witnessed at the John L. McClellan Veterans Hospital in North Little Rock, Ark. Paul notes that “All African-American men, all veterans of combat in the Vietnam War, they suffered from terrifying nightmares, gut-twisting anxiety, flashbacks of fighting — classic symptoms of post-traumatic stress disorder (PTSD)” (6). Yet, they’re diagnosed with Schizophrenia put on anti-psychotic medication and wait till someone discovers that they’re misdiagnosed but, often times before this can occur the individual may commit suicide from the medication causing other complications.>GET ANSWER