The Merchants of Cool

According to social critic Douglas Rushkoff, the marketing industry studies young people and then sells them a certain culture, such as what to wear, what to like, and how to act. As a result, he says, young people don’t have a chance to develop an authentic culture...

The Merchants of Cool

Please watch the 53-minute video, The Merchants of Cool, located here: http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/ (Links to an external site.) Even though the video was produced more than a decade ago, it remains very much relevant today. In fact, you...