The movie exhibition industry is undergoing significant changes, as described in a case study in your book. (The case studies can be found following the 13 chapters. This is case 10.) In this week’s discussion, and think about this in pre-Covid-19 times. The current situation clearly changes the analysis in the short term, and may affect things in the longer term as well. But we don’t have data to evaluate these changes. Base your analysis and conclusions on the data in the case and the time it was published.
Explain which of the companies described appears best positioned to outperform others in the industry.