In this assignment, you will assess the use of marketing perspective and its impact on relationships.
After reviewing this 60 Minutes transcript, write a blog post discussing whether you follow any influencers. Then respond to the following questions:
What do you notice about this type of marketing?
What strategies are they employing?
What role do these influencers play in marketing?
How does the use of marketing perspective impact the relationship between the company and consumer?
Sample Solution
