In recent times, there have been significant changes in the service industry. A trend tracker is a full one-
page single-spaced summary of a popular press article related to some area of services marketing. The
article must be current and can be obtained from a variety of sources (e.g. Wall Street Journal,
Newsweek, Business Week,
The Tennessean, Time Magazine, etc.). These should be CURRENT articles and so NO articles prior to
2020 will be accepted.
To complete this assignment, first, you need to read the article. Second, you will write a one-page
Sample Solution
