You can choose one of the following topics:
Describe 4 types of quantitative research
Differentiate between basic and applied research
Describe 5 approaches to quantitative research
Quantitative research, at its core, is about collecting and analyzing numerical data to identify patterns, establish relationships, and test hypotheses. It emphasizes objectivity, measurement, and statistical analysis. The four types we’ll discuss are:
1. Descriptive Research:
- Purpose: The primary goal of descriptive research is to describe the characteristics of a population or phenomenon. It aims to answer questions like “what is,” “how often,” or “how much.” It does not manipulate variables or establish cause-and-effect relationships.
- Methods: Common methods include surveys (using questionnaires or interviews with closed-ended questions), observational studies (systematically recording the frequency or characteristics of behaviors or events), and the analysis of existing statistical data (like census data or market research reports).
- Data Analysis: Data is typically analyzed using descriptive statistics such as frequencies, percentages, means, medians, modes, standard deviations, and ranges. Visual aids like tables, bar charts, and pie charts are often used to present the findings.
- Example: A researcher might conduct a survey to determine the average age, income level, and frequency of exercise among residents of a specific city. Another example could be observing and recording the number of times a particular customer service behavior occurs in a retail setting.
Quantitative research, at its core, is about collecting and analyzing numerical data to identify patterns, establish relationships, and test hypotheses. It emphasizes objectivity, measurement, and statistical analysis. The four types we’ll discuss are:
1. Descriptive Research:
- Purpose: The primary goal of descriptive research is to describe the characteristics of a population or phenomenon. It aims to answer questions like “what is,” “how often,” or “how much.” It does not manipulate variables or establish cause-and-effect relationships.
- Methods: Common methods include surveys (using questionnaires or interviews with closed-ended questions), observational studies (systematically recording the frequency or characteristics of behaviors or events), and the analysis of existing statistical data (like census data or market research reports).
- Data Analysis: Data is typically analyzed using descriptive statistics such as frequencies, percentages, means, medians, modes, standard deviations, and ranges. Visual aids like tables, bar charts, and pie charts are often used to present the findings.
- Example: A researcher might conduct a survey to determine the average age, income level, and frequency of exercise among residents of a specific city. Another example could be observing and recording the number of times a particular customer service behavior occurs in a retail setting.