- Distinguish between different types and levels of strategy and strategy implementation (Lo.3)
- Gain insights into the strategy-making processes of different types of organizations (Lo.4)
- Understand issues related to strategic competitive advantage in diversified organizations (Lo.6)
- Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…). (1Mark)- Max 150 words
- What is the type of strategic alliance used by your chosen firms? Explain its different reasons. (1Mark)
- What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method. (1 Mark)
- Is this strategic alliance successful? Justify. (1 Mark)
- What recommendations can you give for the managers of these firms to improve their competitiveness? (1 mark)
Sample Solution
