1. This video segment below originally surfaced in 2004. Is the subject matter in the video still relevant in 2022? Yes or no? Explain.
2. This video segment was made accessible prior to the emergence of social media. Is there a connection between the subject matter in the video and how social media is used today? Yes or no? Explain.
3. What do you think of the approach that Song Airlines used to promote its airline? Did you like the campaign? Would you recommend anything different that possibly would have helped the airline to succeed?
4. What do you think of the research approaches used by a) Dr. Cloteau Rapaille and b) Dr. Frank Luntz? Would their techniques be effective today?
5. Overall, what are your primary takeaways from the video segment? What did you learn about the persuasion industry that you did not know prior?
