Brand awareness

by | Jul 18, 2022 | Project Management

 

 

-Explain how you will create brand awareness.(ch.2)
-Explain how you will build brand equity (ch.2)
Background about the Brand : Solar power paint
The brand that we are going to be working on for this project will be focused on solar
energy. We will be creating a brand with its main focus being on the idea of having the solar
energy coming from paint we produce. The purpose of using solar energy is to decrease
greenhouse gas emissions while mitigating climate change. Home owners or even businesses that
would like to be more eco-friendly would benefit from using our product. Instead of using solar
panels, home owners could choose to just use our solar paint to save the money of purchasing
solar panels for their homes. Consumers that care about the environment will benefit from using
our paint and could spread awareness of global climate change and hopefully bring positive
word-of-mouth to their friends and peers.
The name of the brand would be Solar Powered Paint (SPP) and the target audience
would be 25-45 year olds. But if we were to make our solar paint as a commercial product, the
main target audience would be the manufacturing plants. If our product is considered a
commercial product, the manufacturing plants would be our target audience because the public
that purchases our product would be considered as eco-friendly and can boost their company
image. There have been cases where plants would be shown using their sewage line to go
straight into a natural habitat such as a river or a lake. So if manufacturing plants were to gain
popularity and look as good for the environment and the communities around, SPP could be very
beneficial. If SPP would not be sold as a commercial product, then the main target audience
would be 25-45 year olds because this demographic is aware of global warming and climate
change and would like to be able to reduce the risk of the world’s health. The adults that are
relatively close to 30 years old could be starting families and would like to show their future
generations to use solar energy so there would be less pollution and gas emission in the
atmosphere. With SPP, the new parents would be able to show their kids when they are old
enough how easy it is to apply solar energy to their homes, which in turn would have that same
idea passed down generations in hopes of decreasing the greenhouse gas emissions.
For 25-45 year olds that need eco-friendly products, Solar Powered Paint is a eco-friendly
solar based company that offers an easily applicable to use within homes and businesses. Unlike
Benjamin Moore Paints, our product is solar powered and would be to power your home or
establishment without the use of solar panels. Anyone eco-friendly can benefit from this product
because of how simple it would be able to apply. With global warming slowly rising, using our
product is one step towards the direction that could hopefully recover the health of Earth.
Solar Powered Paint is a brand that other paint companies would have to worry about if
society starts to have an environmentally friendly mindset. As of right now, there is no company
that has such a product that would be accessible and easily applicable as our brand and its
products. If only society were to realize what will happen if we continue ignoring the
consequences of products such as gasoline cars, then they would be looking for a brand like
Solar Powered Paint in an attempt to fix their own punishment onto this planet.

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.


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God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

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