Evaluate the company- Apple- You will act as a consultant who has been asked to give a status of the organization to the board of directors.
Your report should include the following:
The organizations vision/mission statement
The external environment including:
Segments of the environment that currently impact the firm
Porter’s Five Forces Model
The internal environment including:
Resources, capabilities, and core competencies
Value chain analysis
SWOT analysis
Business model
Type of business-level strategy used
Competitor analysis
International opportunities
Organization structure & leadership
Innovation
Recommendations
Sample Solution
Apple Inc.’s mission statement is “to make the world’s best products and to leave the world better than we found it. We strive to create products that are simple, intuitive, and accessible to everyone — so they can be used by people no matter their age, gender, or physical ability.” Apple’s vision statement is “At Apple, we believe that technology should be accessible and easy to use for everyone. We strive to design products that enable people of all ages and backgrounds to experience our unique combination of hardware, software, and services more easily than ever before.”
A brief history of the organization-
Apple Inc., formerly known as Apple Computer Inc., was founded in April 1976 by Steve Jobs, Steve Wozniak, and Ron Wayne. At first they created personal computers such as the Apple I (which sold for $666.66) before eventually branching out into other fields such as music players (iPod), phones (iPhone), tablets (iPad), wearables (Apple Watch) home automation systems (HomePod). In October 2001 they launched iTunes which quickly became a major component of their operation allowing customers access digital media from anywhere around the world through one unified platform. They went public on December 12th 1980 with an IPO price of $22 per share and today have a market capitalization over two trillion dollars.
Recent successes/failures in their industry-
In recent years Apple has experienced tremendous success in both its product sales as well as stock price appreciation leading them become one most valuable companies worldwide. Some specific accomplishments include becoming first US company exceed $2 trillion valuation back May 2020; establishing network retail stores across globe give customers direct access range devices; launching widely successful subscription services such App Store music streaming platform iCloud storage options etc.; partnering high profile celebrities produce exclusive content podcasts films etc.. On flip side while still remain profitable there been few setbacks during this time including fending off legal threats related patent disputes some antitrust issues general customer dissatisfaction certain decisions made regarding device design features like removal headphone jack 2018 iPhones XR models limitation battery replacements etc.. All these factors provide great insight continuing challenges tech giant faces current competitive landscape moving forward if wants stay top dogs industry way past foreseeable future..
The organizational structure/culture-
Apple has historically had a very structured hierarchical approach when it comes to its organizational culture with strict rules about how employees should act within company walls but also outside them when representing brand directly or indirectly online forums social media outlets etc.. This includes everything from dress code expectations strict work hours policy rigid decision making processes expected levels accountability maintain professional relationships colleagues clients external contacts being mindful entity always engaged various corporate social responsibility initiatives not just support own agenda but also those causes matters deeply community members stakeholders alike… As result many consider strong yet supportive leadership style implemented here sets apart competition building solid foundation upon which could continue achieve incredible milestones long run reach goals set itself board directors never stop innovating pushing boundaries possibilities where latest greatest technology advances come life amazing wonders behold
Sample Solution
Apple Inc.’s mission statement is “to make the world’s best products and to leave the world better than we found it. We strive to create products that are simple, intuitive, and accessible to everyone — so they can be used by people no matter their age, gender, or physical ability.” Apple’s vision statement is “At Apple, we believe that technology should be accessible and easy to use for everyone. We strive to design products that enable people of all ages and backgrounds to experience our unique combination of hardware, software, and services more easily than ever before.”
A brief history of the organization-
Apple Inc., formerly known as Apple Computer Inc., was founded in April 1976 by Steve Jobs, Steve Wozniak, and Ron Wayne. At first they created personal computers such as the Apple I (which sold for $666.66) before eventually branching out into other fields such as music players (iPod), phones (iPhone), tablets (iPad), wearables (Apple Watch) home automation systems (HomePod). In October 2001 they launched iTunes which quickly became a major component of their operation allowing customers access digital media from anywhere around the world through one unified platform. They went public on December 12th 1980 with an IPO price of $22 per share and today have a market capitalization over two trillion dollars.
Recent successes/failures in their industry-
In recent years Apple has experienced tremendous success in both its product sales as well as stock price appreciation leading them become one most valuable companies worldwide. Some specific accomplishments include becoming first US company exceed $2 trillion valuation back May 2020; establishing network retail stores across globe give customers direct access range devices; launching widely successful subscription services such App Store music streaming platform iCloud storage options etc.; partnering high profile celebrities produce exclusive content podcasts films etc.. On flip side while still remain profitable there been few setbacks during this time including fending off legal threats related patent disputes some antitrust issues general customer dissatisfaction certain decisions made regarding device design features like removal headphone jack 2018 iPhones XR models limitation battery replacements etc.. All these factors provide great insight continuing challenges tech giant faces current competitive landscape moving forward if wants stay top dogs industry way past foreseeable future..
The organizational structure/culture-
Apple has historically had a very structured hierarchical approach when it comes to its organizational culture with strict rules about how employees should act within company walls but also outside them when representing brand directly or indirectly online forums social media outlets etc.. This includes everything from dress code expectations strict work hours policy rigid decision making processes expected levels accountability maintain professional relationships colleagues clients external contacts being mindful entity always engaged various corporate social responsibility initiatives not just support own agenda but also those causes matters deeply community members stakeholders alike… As result many consider strong yet supportive leadership style implemented here sets apart competition building solid foundation upon which could continue achieve incredible milestones long run reach goals set itself board directors never stop innovating pushing boundaries possibilities where latest greatest technology advances come life amazing wonders behold