In this assignment you will pick a sports organization and detail the history/present representation of their marketing of online media.
Find out when they first established a website, approximately what year or time surrounding, then (when/ how) did they establish their social media presence?
When or how do they (today) reach their audience? For example, what social media platforms are they involved with and which social media handle generates the most interest amongst their target market? Is it Facebook, X, Insta? Etc.
Who is their voice in their representation? Is it a local radio host (Greg Hill Boston), podcaster, known mascot etc.
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Evolution of Online Media Marketing: A Case Study of the New England Patriots
The New England Patriots, a prominent sports organization in the National Football League (NFL), have been at the forefront of digital marketing and online media presence. Let’s delve into the history and present representation of their marketing strategies in the online sphere.
Establishment of Online Presence
The New England Patriots established their official website, patriots.com, in the late 1990s, around the time when the internet was gaining popularity and websites became essential for sports teams to connect with their fans. The website served as a hub for news, updates, player profiles, and ticket information, offering fans a centralized platform to engage with the team.
Social Media Engagement
The Patriots made their foray into social media in the early 2000s, initially leveraging platforms like MySpace and early versions of Facebook to connect with fans. However, it was around 2009-2010 when the team significantly ramped up its social media presence, expanding to platforms such as Twitter, Instagram, and YouTube.
Audience Reach Today
Today, the New England Patriots have a robust presence across various social media platforms, including Facebook, Twitter, Instagram, and TikTok. They utilize these platforms to share game highlights, behind-the-scenes content, player interviews, and engage with their fan base in real-time. Among these platforms, Twitter stands out as a key channel for the Patriots, where they have a large following and actively engage with fans through tweets and updates.
Voice of Representation
In terms of representation, the New England Patriots have a diverse set of voices that contribute to their online presence. While players and coaches play a significant role in shaping the team’s narrative, the voice of the team is often personified by key figures such as Robert Kraft (team owner), Bill Belichick (head coach), and star players like Tom Brady (former quarterback) and Julian Edelman. Additionally, the team’s mascot, Pat Patriot, also serves as a symbolic figure in representing the team’s spirit and engaging with fans during games and events.
In conclusion, the New England Patriots have evolved their online media marketing strategy over the years, establishing a strong presence on various social media platforms to engage with their audience. Through strategic content creation, real-time interactions, and leveraging influential voices within the organization, the Patriots continue to connect with fans worldwide and maintain a loyal following in the digital realm.
This analysis provides insights into how the New England Patriots have navigated the digital landscape, from establishing their website in the late 1990s to expanding their social media presence in the 2000s and beyond. It highlights key aspects of their online marketing strategy, audience engagement tactics, and notable voices that shape their representation in the digital sphere.
