MBA Global Markets Course

by | Oct 20, 2024 | Analysis

 

 

Scenario
You are interviewing for a position as the director of strategic planning for a Fortune Global 500 company. To prepare for the interview, you research the company to understand its business and customer base. You want to be able to recommend tangible strategies the company can use to improve its market share or revenue. So, you decide to delve a little deeper into the company’s vision and long-term strategic goals and identify some obstacles the company may face in reaching these goals.

Prompt
First, choose a Fortune Global 500 company from the following list.

Sanofi S.A.
Total SE
Deutsche Bank AG
Toyota Motor Corp.
Randstad N.V.
Comcast Corp.
Airbus SE
United Parcel Service Inc.
Use the company’s website and other resources to learn more about your chosen company.

Then, write a journal to describe the background and basic business information related to the company. Specifically, you must address the following rubric criteria:

Provide a brief company overview. Identify the company’s global headquarters and the primary products and services it offers.
Describe the company’s customer base. Does the company primarily serve businesses or individuals? Explain how.
Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
Explain how this obstacle might impact its revenue or market share

Journal Entry: Researching a Fortune Global 500 Company

Company: Toyota Motor Corporation

Overview: Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Japan. The company is one of the world’s largest automakers, offering a wide range of vehicles, including cars, trucks, SUVs, and hybrids. Toyota is known for its focus on quality, reliability, and innovation.  

Customer Base: Toyota primarily serves individual consumers, although it also sells vehicles to businesses and fleet operators. The company has a strong presence in both developed and emerging markets, catering to a diverse customer base.

Journal Entry: Researching a Fortune Global 500 Company

Company: Toyota Motor Corporation

Overview: Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Japan. The company is one of the world’s largest automakers, offering a wide range of vehicles, including cars, trucks, SUVs, and hybrids. Toyota is known for its focus on quality, reliability, and innovation.  

Customer Base: Toyota primarily serves individual consumers, although it also sells vehicles to businesses and fleet operators. The company has a strong presence in both developed and emerging markets, catering to a diverse customer base.

  • Economic Disadvantage: Individuals with limited financial resources may be more vulnerable to predatory marketing practices.
  • Language Barriers: Individuals who do not speak the language of the marketplace may be at a disadvantage.
  • Social Isolation: Individuals who are socially isolated or lack support networks may be more vulnerable to exploitation.

Government Regulation and Ethics

There is a strong ethical argument for greater government regulation to protect vulnerable consumers. Vulnerable consumers are more likely to be targeted by deceptive or predatory marketing practices, and they may have difficulty understanding their rights or seeking redress.

Government regulation can help to protect vulnerable consumers by:

  • Prohibiting deceptive or misleading marketing practices: This can include regulations related to advertising, labeling, and pricing.
  • Requiring clear and understandable disclosures: Businesses should be required to provide clear and understandable information about their products or services, including any potential risks or limitations.
  • Establishing consumer protection agencies: These agencies can investigate complaints from vulnerable consumers and take action against businesses that engage in unfair or deceptive practices.

Christian Worldview and Marketing to Vulnerable Consumers

From a Christian perspective, businesses have a moral obligation to treat all consumers with dignity and respect. This includes a responsibility to protect vulnerable consumers from exploitation and harm.

The Bible teaches us to love our neighbor as ourselves (Mark 12:31). This principle can be applied to business practices, requiring businesses to treat consumers fairly and ethically, regardless of their vulnerability.

Additionally, the Christian worldview emphasizes the importance of justice and compassion. Businesses should strive to create a just and equitable marketplace where all consumers are treated fairly, regardless of their circumstances.

By considering the ethical implications of their marketing practices, businesses can contribute to a more just and compassionate society.

 

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