The comparison of the marketing strategies deployed by both NIKE and Gucci is established based on the nature of management culture portrayed in each of the organizations. Examine the types of leadership styles employed by each of the organizations and explore the relationship of each of the leadership structure ensured by each of the corporations and their marketing strategies. Based on the leadership structure exhibited by each of the organizations, analyze the marketing strategies employed by each of the organizations concerning relationship and similarities. Identify which approach you think is more successful.
Part 1: References
Barbara, B. F, K Xenophon and L Guanyi. “On the theory in supply chain uncertainty and its implications for supply chain integration.” Journal of Supply Chain Management (2016): 3-27.
Benjamin, R. T, et al. “Supply chain resilience: definition, review and theoretical foundations for further study.” International Journal of Production Research, 53(18) (2015): 5592-5623.
Chicksand, D and A Cox. “8: Aligning marketing and sourcing strategies for competitive advantage in the food industry.” Delivering Performance in Food Supply Chains (2010): 158-184.
Hawkins, D. I and D Mothersbaugh. Consumer behavior: Building marketing strategy. McGraw-Hill, 2016.
Marion, I. Tobler-Rohr. “5: Product development and marketing: management and communication.” Handbook of Sustainable Textile Production, 2011 (2011): 386-470.
Part 2: Source Evaluation [Explanation of why you have selected the sources for use.]
Complete the table below for FOUR of the sources you have found.
EVALUATION 1
In-text reference:
(Barbara, Xenophon and Guanyi pg 3-27)
Other than being cheap and easy to access, other reasons for regarding the source is based on the reliability of the information within the content and the impact that the contained information would have in the quality of my study activity.
How is the source relevant to your title? What are the useful points / arguments made in the text?
The source explores on the relevant theories that support a promising supply chain system. However, the study activity is to examine the marketing strategies exhibited by both the NIKE and Gucci organizations. Therefore, the source would help me understand the relevant management practices that articulate to promising marketing strategies.
What are the useful points:
Total quality management theory aids in ensuring customer satisfaction
Horizontal management structure positively influences formulation of organizational marketing strategies.
EVALUATION 2
In – text reference:
(Chicksand and Cox pg 158-184)
Why have you chosen this source? Refer to the currency, authority, purpose, reliability of evidence or data, objectivity, use of expected academic conventions.
The reason for choosing the source is that it contains relevant information that can positively influence competitive strategies within an organizational marketing discipline. Moreover, the accessibility of the article is guaranteed at an affordable price.
How is the source relevant to your title? What are the useful points / arguments made in the text?
My study title revolves around the exploration of appreciable marketing strategies that can positively influence organizational customer relationship. Here, the competition strategies would aid in coming up with concrete marketing strategies that would positively affect the study populations.
Useful points within the source:
The best marketing strategies must be achieved based on the organizational competition position within the target market segment
Appreciable marketing strategies would act as the best approach in handling competition matters within a given market segment.
EVALUATION 3
In – text reference:
(Hawkins and Mothersbaugh)
Why have you chosen this source? Refer to the currency, authority, purpose, reliability of evidence or data, objectivity, use of expected academic conventions.
The source contains relevant marketing strategies that would ensure healthy customer relationship within a target market segment. In this case, it is through such customer related marketing strategies that my concern to the article is geared.
How is the source relevant to your title? What are the useful points / arguments made in the text?
The relevance of the source is achieved through its commitment to explaining ways in which customer related marketing strategies can be factored and implemented for a positive supply chain system within an organization. The study title focuses on examining the marketing strategies employed by both NIKE and Gucci companies in making a positive change in a promising supply chain within an organization. Therefore, the information provided by the source would assist on how to motivate the establishment and the implementation of marketing strategies within an organization.
Useful Points within the Source
A good marketing strategy must be in a position of achieving customers attention
It is through marketing activities that an organization reaches its customers from a target market segment
EVALUATION 4
In – text reference:
(Marion pg 386-470)
Why have you chosen this source? Refer to the currency, authority, purpose, reliability of evidence or data, objectivity, use of expected academic conventions.
The choice for the source is a result of its commitment to explaining the relevant means in which established marketing strategies can be communicated to the customers from a given market segment. The source has also provided supporting information with relevant examples proving its reliability in making business decisions.
How is the source relevant to your title? What are the useful points / arguments made in the text?
The relevance of the source regarding the study title is achieved from the nature of the information portrayed in the article. The article enlightens about appreciable marketing strategies and the relevant means that they can be utilized in communicating with organizational customers. However, the study is aimed at exploring the appropriate marketing strategies exhibited by both NIKE and Gucci in understanding the best marketing strategies and their importance. Therefore, the source will provide the means through which my understanding of the chosen topic will be achieved promptly.
Useful points in the Source
The best platforms of communicating marketing strategies to the organizational market customers is by new technological inventions.
Part 3: Essay Outline
Title:
The comparison of the marketing strategies deployed by both NIKE and Gucci is established based on the nature of management culture portrayed in each of the organizations. Examine the types of leadership styles employed by each of the organizations and explore the relationship of each of the leadership structure ensured by each of the organizations and their marketing strategies. Based on the leadership structure exhibited by each of the organizations, analyze the marketing strategies employed by each of the organizations about the relationship and similarities. Identify which approach you think is more successful.
Introduction:
The establishment and communication of appreciable marketing strategies within an organization are dependent on the leadership structure exhibited by the organization and the organizational culture of operation. In this essence, the difference of the marketing strategies employed by both NIKE and Gucci is because of the discrepancies in their culture of operation as well as the leadership styles exhibited by the companies in dictating their management approaches.
Your position / thesis statement:
The best leadership structure that positively influences appreciable marketing strategies is normally achieved horizontally with management decisions made from the bottom to top. However, the best leadership culture with valuable approaches in promoting organizational prosperity must fully embrace technological inventions.
Paragraph 1: Aimed at achieving a positive background the best ways of ensuring good marketing strategies.
Topic sentence: The horizontal leadership structure coupled by the technological culture of operation are the best ways of coming up with promising marketing strategies within an organization.
Main Point /Supporting points / Evidence, example or data / in-text citation [information prominent]
1). Horizontal leadership – Invites the incorporation of the all the stakeholder needs in making management decisions (Hawkins and Mothersbaugh).
2). Technologized culture of operation aids in ensuring accuracy through minimal resource inputs with maximum output from organizational activities (Marion).
Paragraph 2: Aimed at exploring the NIKE marketing strategies
Topic sentence: The leadership structure of the NIKE company is achieved horizontally
Main Point /Supporting points / Evidence, example or data / in-text citation [information prominent]
1). Product branding and the focus on specific market customers – Logo and athletics focused (Hawkins and Mothersbaugh).
2). A complete utilization of technology in advertisement- Mobile apps, social websites, and adds (Chicksand and Cox).
Paragraph 3: The marketing strategies utilized by Gucci Company
Topic sentence: Technology and appreciable quality performance coupled with product has been the basis of ensuring marketing strategies
Main Point /Supporting points / Evidence, example or data / in-text citation [information prominent]
1). Technology culture – social websites, mobile apps, and website adds (Marion).
2). Supply chain management commitment – horizontal management structure, embracement of technology, and customer focus production strategies
Paragraph 4: The relationship between the marketing strategies in NIKE and Gucci
Topic sentence: The relationship between the marketing strategies in the two companies is based on their product branding, and culture of operation
Main Point /Supporting points / Evidence, example or data / in-text citation [information prominent]
1). Product branding- both uses their brands as the marketing strategies (Benjamin, Mark and Jerry).
2). Culture of Operation-Both focuses on the use of technology in marketing (Marion).
Paragraph 5: The differences in the marketing strategies between the NIKE and Gucci
Topic sentence: The difference between the marketing strategies employed by the two organizations is based on the marketing management approaches
Main Point /Supporting points / Evidence, example or data / in-text citation [information prominent]
1) NIKE achieve marketing approaches based on entirely brand and use of technology (Hawkins and Mothersbaugh).
2) Achieve marketing strategies not only through brand and technology but also through the management approaches of its supply chain system (Barbara, Xenophon, and Guanyi).
Conclusions: A proper marketing strategy within an organization must be achieved based on the interest of the organization’s target customers, leadership structure, and the organizational culture of operation. A good culture of operation that positively influences appreciable marketing outcome revolves around a horizontal management system. Therefore, research on the application of a proper supply chain system, horizontal management structure, and the use of technology in promoting promising marketing strategies.
