Our group is engineering a boost system to make engines smaller and more fuel efficient without sacrificing capability. We’ve already developed a prototype that can make an inline 4 cylinder engine more powerful than a standard V6 in both towing and payload.
I have focus on the BUSINESS STRUCTURE based on my pitch above (Markets; Industry – Competitors)
Please research and answer questions below: all of the questions do not need to be answer but please choose the most important questions that pertain the Markets; Industry – Competitors in regards to my revolutionary innovation product.
Markets: Who’ll buy?
• Market Segment(s): Size, Trends (emerging; growth/ mature?)
• Is the market attractive: What is a realistic number for market size and growth rate: Are there independent sources for this number? Are they credible?
• What is the cost, time and difficulty to reach and sell; profitability; etc? (B2B; B2C; …)
• Best Segments (“from heaven”) & Why: Unmet Needs
• Who will buy: who are key customers? How is this established? (Feedback)
• Segments from heaven: Who? Why? (Compare with Unmet Needs)
• What is the Buying Process & what are the Key Purchasing Criteria?
• How do customers obtain information? How they buy? (Note how this fits with company’s capabilities)
• Market Research: Is it independent? Is it credible? Does it clearly prove the right market segment for the company and the key characteristics of the segment?
Sample Solution
