Read BitGold case study (see HBS Coursepack) and answer the following questions with substantive
answers in a cohesive essay. Your paper should be at least 3 pages in length. Use proper grammar,
spelling, citations, etc.
- BitGold’s IPO took place in Canada; however, as a global platform, BitGold aimed to appeal to users in
developing countries around the world. Where should BitGold focus on acquiring users?
- How could BitGold continue to stay on the right side of the law?
- How could BitGold market its services to users and merchants, both in Canada and abroad?
- Given the uneven state of the regulatory environment in the United States with respect to bitcoin
startups, how should BitGold organize its US expansion?
Sample Solution
