A buying experience

Think of a buying experience you have had as a consumer in which you were unsure whether you wanted a product or needed a product or service. Consider the persuasive marketing efforts that impacted your decisions, including which of the 4 Ps of the marketing mix played the strongest role in your decisions. Post an analysis of the impact of persuasion on consumer behavior and the importance of the 4 Ps in making marketing decisions, to include the following: • Describe a buying experience in which you were unsure of whether you wanted or needed a particular product or service but ultimately made the purchase. • Analyze the impact of persuasion on your decision to purchase this product or service. Include how the product or service’s marketing campaign influenced your decision and what you think the strategy was behind that campaign. Provide specific examples to support your analysis. • Identify which of the 4 Ps of the marketing mix played the largest role in your decision to purchase the product or service.