Perform a comprehensive analysis of the Hotel’s current loyalty program based on your examination of the Hotel website and other resources.
Recommend a revamped loyalty program for Hotel ICON based on your critical thinking and research.
https://hbr.org/2018/03/marketers-need-to-stop-focusing-on-loyalty-and-start-thinking-about-relevance " The article for better understading of the toipc "
Describe the new program in detail and give justifications for your recommendation.
Sample Solution