A digital marketing audit is a systematic evaluation of a business' current digital strategies

  A digital marketing audit is a systematic evaluation of a business' current digital strategies, tactics and channels. Digital marketing audits are critical to understanding what is performing, what is underperforming, what could be optimised, as well as uncovering new digital opportunities. Digital marketing audits are cyclical in nature, meaning they occur in regular intervals (usually monthly, quarterly, bi-annually or annually, depending on the industry and client). Without an audit, businesses risk their digital marketing efforts and investments underperforming against their objectives. This assignment is designed to help you develop your digital marketing audit skills by analysing the digital marketing strategy, tactics and channels of a client business.   What you need to do 1. Watch the client briefing, instruction video and review materials. Before you start the assignment, please ensure you review all of the materials provided. Watch the client briefing video, review the materials they have provided, and watch the instruction video. 2. Introduce client and identify current digital marketing activity Introduce the client, the industry they operate within, and the business mission. Develop an outline of the client's current marketing and digital marketing activity. This means describing their overarching business goals and then observing, analysing and researching to create a comprehensive list of their traditional and digital marketing tactics and channels. Use the materials provided by the client, your own observations, Google searches, industry reports, or any others data or materials you can access. Hint 1: Though it is good to mention traditional marketing elements here briefly, remember that the focus of the assignment is digital marketing specifically.