A ‘dream’ design project: The representation of women in advertising

In a scholarly manner (eg. referring to at least 8 academic sources – journal articles, book chapters etc) speculate on a ‘dream’ design project for a future you to undertake that addresses an issue you are interested in.

The research essay (2000 words) needs to address the following:

  1. Contextualise the issue: The representation of women in advertising
  2. Compare and contrast the approach of at least TWO other designers in relation to the issue under investigation. Use visual analysis of their work to support your argument – why is their approach to the issue successful/not successful. (Be sure to include the images you refer to).
  3. Propose a project that future you would like to undertake to address the issue – think big! Be speculative. Provide a justification as to why you think your approach is appropriate to the issue and will provide a positive outcome, and how would you might measure your success.
  4. List of references-
    Remember your essay must refer to at least 8 academic sources to develop your argument referenced throughout the text and documented in a list of references at the end of your essay.
    (please include the two readings in Materials as 2 sources in the essay)

Sample Solution