A Message Do-Over for a Persuasive Message to a Colleague

by | Jul 20, 2022 | food science

 

 

Samantha Parkinson works as a marketing intern for a start-up software company. She is working on an account for a new social networking platform for professionals. The platform, called LinkedB2B, allows professionals to connect in many ways similar to LinkedIn. However, it also sets up in-person networking events in several major cities and focuses on geographic proximity to connect professionals. The platform also emphasizes business-to-business (B2B) relationships rather than recruiting and consulting.

Currently, LinkedB2B charges a rate of $19 per month to all professionals on the network. It charges businesses $149 to have up to ten users on the network. So far, the network has nearly 9,000 members, most of which are in three major cities: Houston, Dallas, and Los Angeles. Typically, LinkedB2B hosts networking events three times per year in these cities. To attend the events, attendees must be LinkedB2B members. Generally, admission prices for the networking events are around $30.

Samantha believes the network should offer free accounts, like LinkedIn, so that LinkedB2B can grow its membership base. She thinks that members should pay for only premium services. Samantha decided to share her conclusions with her boss, Bianca Genova. Bianca originally created LinkedB2B and considers it her greatest professional achievement. Samantha sent the following message:

SUBJECT: Changing our Pricing Model

Hey Bianca,

Unfortunately, our current pricing model simply doesn’t bring in enough members for us to be lucrative. 9,000 members really is next to nothing in our business. To survive, we will need to get far more paying members. Ironically, we can get more paying members only by offering our membership for free. LinkedIn is the model we must follow in order to do this. It makes so much money because it gets professionals hooked to free memberships, then professionals see the added value of premium services and can’t resist paying. If we changed to a free model up front, we could get hundreds of thousands or even millions of members. I estimate that within one year, we could get at least 500,000 members if we opened up LinkedB2B for free. If we could get just 10 percent of these members to purchase premium services, we would have roughly 50,000 paying members, which is a fivefold increase over where we are now. The way to make this happen involves focusing on the following cities: Houston, Dallas, Los Angeles, San Francisco, Portland, and Seattle. We will offer free memberships to all professionals. At the free membership level, professionals can display their profiles. Our pricing for premium services would remain the same at the individual and organization levels. At the premium level, members would be able to do the following: attend networking events at discounted rates (generally 30 to 50 percent less), send ten free messages per month to non-contacts, use the blogging platform, and organize groups. I know you want this platform to succeed, so let’s plan on meeting this Friday and I can give a more specific plan for making this happen.

Samantha

Complete the following tasks:

Evaluate the effectiveness of Samantha’s message.
Rewrite the message to improve it. Feel free to reasonably embellish the message using the FAIR model.

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.


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God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

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