1. Develop a product service idea.

A. At residency we worked as fishermen in a simulator called “Fishbanks”

B. Let’s assume that you’re starting a new fishing business (not Cod as they are fished out in New

England). Discuss the potential customers for this product/service. Remember you could be doing this

anywhere in the world.

  1. Based on the nature of the product/service, recommend at least 3 possible social media to use in

marketing the product/service. Describe your recommendations and discuss the advantages and

disadvantages of each.

  1. How would you ensure long-term sustainability in your new endeavor?

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