Adoption of “Women’s” Language by Male Employees in the Retail Industry

Adoption of “Women’s” Language by Male Employees in the Retail Industry

This research will focus on ascertaining the reasons why male attendants adopt women’s language when making their retail sales. Women language is seen as one that gives more information, is concerned with other’s feelings, and uses adjectives indicating the speaker’s admiration for something such as adorable, charming, sweet, and lovely. Among the male employees this aspect of the language is likely to be viewed as more customer friendly and desirable in attracting and wooing clients into buying their products. Hypothesis is categorized into two functional groups, with the first one being positive hypothesis while the second one refers to the null hypothesis. Positive hypothesis is postulated as; Male Employees achieve benefits be adopting “Women” language when making sales. Contrastingly, the null hypothesis will postulate a negative opinion to this assertion, and states; Male Employees achieve no benefits by adopting “Women” language when making sales.  This research is intended in validating the constructs behind the positive hypothesis, while disapproving the variables highlighted under the null hypothesis.

This study will employ the observation method to observe the various aspects underlying the issue of adoption of women’s language by male employees in the retail industry directly among the attendants. Through observation method, the researcher can unveil and understand factors that the participants may not be able or willing to discuss through other methods of research. This study will specifically use the participant observation guided by the ethics of research. Secondly, there is a need to gain an entry point which involves choosing the site of study, gaining permission where necessary, selecting key informants, as well as familiarizing with the setting.

The actual observation process will be supported by interviews in which the participant’s insights will guide decisions about the next phenomenon to be an observation, an approach commonly known as focused observation. This will be combined with selective observation that will entail the observation of different types of language use in the pursuit of delineating the differences. Having one gender at a time will, give a succinct description on how adopting women’s language influence in retails owned by male attendants.   Participants selected will generally be men salespersons who are more likely to exhibit the desired behavior for the study. In addition, more participants will be selected based on their knowledge and frequency of interaction they have with the male retail attendants. Finally, mapping of the setting will be done to draw a relationship between the context and the idea of language. This will be followed by codification which will involve forming categories of speech. This will be done chronologically and labeling data that is related and listing ideas. Focused coding will then be used to eliminate, combine, and identify repeating ideas or larger themes that connect codes.

In conclusion, methodology section bears a lot of responsibility in determining the effectiveness of the project. The participatory observation method is aimed at generating relevant data concerning the use of “women’s” language by male employees in the retail market. Women’s language in this regard is a concept of common language among females thought to be friendly and attractive. Coding of the data will facilitate identifying patterns and common findings that will be used to either validate the hypothesis or nullify it. This is outlined in the manner in which the project is focused on a particular hypothesis. Therefore, having an appropriate methodology lead to the verification of variables and approves the hypothesis.