In April 2009, fearing a pandemic of H1N1 virus reminiscent of the 1918 flu pandemic that killed 50 million people worldwide, the Centers for Disease Control and Prevention collaborated with numerous organizations at the local, state, and federal levels to launch the largest vaccination campaign in U.S. history. By October 2009, thanks to the use of communication tools such as social media and social marketing to disseminate information on clinic locations and hours of operation, these organizations were able to vaccinate more than 61 million people in the first 3 months of the campaign. Examples of communication tools included cable television, websites, public service announcements in multiple languages, text messaging, and a heavy reliance on social media including Facebook and Twitter (Institute of Medicine, 2010).

Challenging to the campaign was the fact that supplies of the vaccine ran low at times, causing the organizations distributing the vaccines to limit them to those at highest risk and temporarily turn down many who wanted to be vaccinated. Organizations such as the Minnesota Department of Health worked with an ethics committee on this issue of resource allocation during scarcity.

As a public health professional, you need to be familiar with communication tools in order to spread the word about your public health program. This week, you compare communication tools such as social media and social marketing, and you evaluate the use of communication tools to create an effective and ethical marketing plan.

Learning Objectives

Students will:

• Analyze similarities and differences between social marketing and social media
• Analyze use of social media tools to disseminate information
• Apply social marketing to public health programs
• Create a social marketing plan
• Analyze potential ethical issues related to disseminating information

Required Readings

Fertman, C. I., & Allensworth, D. D. (Eds.). (2017). Health promotion programs: From theory to practice (2nd ed.). San Francisco, CA: Jossey-Bass.
• Chapter 8, “Communicating Health Information Effectively” (pp. 193-216)

Please see attached PDF and Media files as well
Assignment #1:
(3 Pages)

Week 6: Social Marketing and Social Media

Social marketing, unlike commercial marketing, is intended to impact social change. It does not benefit the company or the program; rather, it is intended to benefit the community and the public at large. For example, you can listen to radio spots used to advertise HIV testing at the Centers for Disease Control and Prevention (CDC). Also, the CDC has teamed with the National Cancer Institute to provide tools and guidelines for ad campaigns to promote health in their extensive social marketing information page. These are just two examples, but there are many more.

The terms social media and social marketing are frequently confused. You may see health programs mentioned on posters, billboards, or brochures. Recently, health programs have also been marketed using the latest technologies, such as the CDC’s social media page. As a public health professional, would you know which type(s) of marketing would be appropriate for various public health programs?

For this week’s Assignment, review the Learning Resources to differentiate between social marketing and social media. Consider how you might use both of these in your public health program (SPP).

Writer: The community Health Issue I selected was: “The growing and high prevalence of childhood obesity in the State of Alabama”.

Assignment Details

Use this blue highlighted below as Paragraph Heading

Write a FULL 3 Pages:

 Explanation of the similarities and differences between social marketing and social media and provide one example demonstrating your understanding of each.
 Then, explain one potential strength and one potential limitation of using social media tools to disseminate information about public health programs.
 Finally, explain how you might use social marketing in your public health program (SPP).

Support your response using the Learning Resources and the current literature.

Be sure to support your paper and responses with specific references to the Learning Resources, the current literature and other scholarly evidence in APA Style.

Please USE Paragraph HEADINGS per APA

Assignment Expectations
Use APA formatting for your assignment and to cite your resources. ENSURE you use paragraph headings to explain your points and address all BLUE BULLET POINTS QUESTIONS asked as PARAGRAPH HEADINGS.

Assignment Expectation:

1) Your paper should demonstrate an excellent understanding of all of the concepts and key points presented in the text/s and Learning Resources. Your paper should provide significant detail including multiple relevant examples, evidence from the readings and other scholarly sources, and discerning ideas.

2) Your paper should be well organized, use scholarly tone, contain original writing and proper paraphrasing, follow APA style, contain very few or no writing and/or spelling errors, and are fully consistent with graduate (PhD) level writing style.

3) Make sure each paragraph has at least one or two references. All words that are not YOURS must be PROPERLY CITED per APA 6th Edition writing Styles.

4) Use MOST RECENT Peer-Reviewed References – 5 years old minimum

Use APA format with at least 10 SCHOLARLY References
Your Assignment should be written in standard, edited English and follow APA guidelines as accurate as possible. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources, as appropriate. Refer to the Publication Manual of the American Psychological Association to ensure that your in-text citations and reference list are correct.

Assignment #2:
(5 Pages)

Week 6: Scholar-Practitioner Project: Applying Programming Tools

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Communication tools must be used strategically. They shouldn’t be used simply because they sound entertaining, but should be employed when they are appropriate for a particular program goal. Appropriateness means not only how well it works but also how ethical it is. Consider the water sanitation program created by Water Missions Belize, which is depicted in the media throughout this course. Think about the type of information the organization is privy to with its close work with schools and community leaders, and the cultural implications of the business they conduct. What might some of the benefits be to this organization for using social media to enlist partnerships or funding? What might some of the ethical ramifications be for disseminating information over the Internet?

Now you are on to the next phase of your SPP, a social marketing plan. After seeing examples of social marketing and how others have publicized their health programs, it is now your turn to develop your own ideas.

For this week’s Assignment, visualize your SPP as having unlimited resources.

Writer: The community Health Issue I selected was: “The growing and high prevalence of childhood obesity in the State of Alabama”.

Assignment Details

Use this blue highlighted below as Paragraph Heading

Write a FULL 5 Pages:

Submit a 5-page paper (not including references) in which you do the following:

 Describe your target population.
o Describe your social marketing plan to disseminate information about your public health program. Your marketing plan may include but is not limited to the following tools:
 Communication technology such as social media Focus groups
 Brochures
 Flyers
 PSAs
 Explain why these tools are appropriate for your target population.
 Explain potential ethical issues you need to consider in disseminating information and communicating a message to your population.

You will revise this to include Instructor feedback and following the parameters outlined on the SPP instructions for your SPP Project, which is due in Week 11.

Be sure to support your paper and responses with using the Learning Resources and the current literature and other scholarly evidence in APA Style.

Please USE Paragraph HEADINGS per APA

Assignment Expectations
Use APA formatting for your assignment and to cite your resources. ENSURE you use paragraph headings to explain your points and address all BLUE BULLET POINTS QUESTIONS asked as PARAGRAPH HEADINGS.

Assignment Expectation:

1) Your paper should demonstrate an excellent understanding of all of the concepts and key points presented in the text/s and Learning Resources. Your paper should provide significant detail including multiple relevant examples, evidence from the readings and other scholarly sources, and discerning ideas.

2) Your paper should be well organized, use scholarly tone, contain original writing and proper paraphrasing, follow APA style, contain very few or no writing and/or spelling errors, and are fully consistent with graduate (PhD) level writing style.

3) Make sure each paragraph has at least one or two references. All words that are not YOURS must be PROPERLY CITED per APA 6th Edition writing Styles.

4) Use MOST RECENT Peer-Reviewed References – 5 years old minimum

Use APA format with

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