Advertising is an especially lucrative business. The cost of a thirty-second Super Bowl ad was $3 million in 2009, and advertisers are often willing to shell out the big bucks to pay someone (more likely a team of someones) to craft an ad that will appeal to a certain desired consumer base, send messages, and make connections between objects in order to sell. Such rhetoric often goes unstated, leaving the consumer to take it apart and figure out what’s going on.
As Dr. Laura Carroll argues, rhetoric is happening all around us; in our daily lives, “we meet different people, encounter unfamiliar situations, and see media that asks us to do, think, buy, and act in all sorts of ways” (“Backpacks vs. Briefcases” 46). Because we are surrounded by persuasive efforts, part of being a responsible consumer and citizen is to learn how to “read” the signs around us to come to a judgment about what we should do, think, buy, or how we should act. This act is called analysis – breaking down a text into its component parts to see how it works. (A text, by the way, does not have to be written; anything that can be “read” or interpreted is a text, including art, photojournalism, films, and so on.) Careful and reasoned analysis helps to inform us and our judgments.
Assignment
For this essay, you will choose an advertisement to analyze. This advertisement can be selling a product, endorsing a charity, a public service announcement, or some other appeal. It can be printed, electronic, or televised, and it can be from any time period – as long as it has some visual component. Your goal is to break the advertisement down into its parts and examine its rhetorical situation. Explain what the ad means in detail and analyze the rhetorical situation. What is the purpose? Who is the audience? How does the stance impact the audience, or does it? How effective is the visual image?
This essay should be at least 750 words and no longer than 1000 words. You only need one source for this essay, which is the source where you located the image (library database). You may have more sources as needed.

 

 

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

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