Description
- Identifying the advocacy problem – why is this important to you and why does it need advocacy?
- Clarifying the vision, the mission, the goals, and the objectives –what is the purpose of your advocacy and what type(s) of advocacy will you conduct?
- Identifying beneficiaries, stakeholders, gatekeepers, brokers, networks and your campaign’s target audience –who is affected by your advocacy campaign, who could be affected, who needs to be affected and how does each party affect it in turn?
Steps in designing your advocacy project
- Framing the issue for your target audience –Why is this a problem they should be interested in? What type of advocacy will your target audience require? What is your core message for this target audience?
Steps in designing your advocacy project
- Designing the advocacy strategy –Can you map the path from the current status of the problem to your vision? How do you plan to reach your immediate advocacy goals? What is your approach going to be -what combination of research, data, narrative, expert/victim/witness testimony will you employ? Do you have a timeline? What tools will you employ, where, when and why (to influence which part of your target audience, to achieve which goals)? What potential barriers & challenges do you need to take into account? Are there potential legal or ethical issues or conflicts? Where should you pilot test your strategy?
Steps in designing your advocacy project
- Identifying the platforms and designing the advocacy tools for the test/pilot project(s) –how will you get your message across? Which platforms and tools should you choose for the most reach and/or impact with your target audience? What is your plan for gatekeepers5? Designing the advocacy strategy
- Identifying what platforms and designing advocacy tools.
Sample Solution
