Why would an Agricultural Commodity industry need consumer marketing research and Trade Research?
- How did the Michigan apple industry build a research plan to see how purchase decisions and preferences were changing in the apple industry? What are the different angles through which they examined their producers, distribution chain, and end-consumers?
Use 4-5 sentences in your Discussion Forum post for this topic.
- How did the apple production industry plan to use this research to update their industry’s strategic marketing planning? What is MAISPTF? Market oriented vs. production oriented?
Sample Solution