It’s also one important part of communication or we can say it’s a another vital visual tool for conveying the message. An image which embodies any organization is called ideogram. It is a graphic symbol which is used to represent any idea or concept. Some are comprehensible only by familiarity with prior convention. Others convey through pictorial objects and also known as pictograms. Culture, background, education and sophistication play a important part in role of symbol in communication. Symbols may weaken or strengthen the communication on how and where they are used. And also depending on the level of understanding each involved person has about what specific symbol means. Logo To gain instant public recognition government authorities or organizations, commercial enterprises, individual person etc. use an emblem or graphic mark known as logo. It can be graphical purely or composition of the name of the organization. The importance of logo lies in its visual content, some studies shows that instead of text people relate and recognize image faster. (Ra, 2008) designing a good logo may require involvement of marketing and design agency. It requires a clear idea about values and concept of any firm, organization, authority or service. It also requires better understanding of the target group or consumer. The logo in any print ad should be used in appropriate place or else it can cause distraction and harm the impact of print ad. And it should be in right size also. Graphic The layout of the print ads deals with different relationships, between top and bottom, left and right, horizontal and vertical. There exist the different layout and arrangement to catch the attention of the customer. (Moriarty, 1991) Grouping and Unity are the combination of visual elements to make sense in print ads and the important things are boldly marked in ad. To create a gap between the elements white space is used. White space is regarded as blockade, but still it’s a vital component. Can be used as support or backdrop. It should be put outside for maximum use of its application. To tell a viewer from where to begin a good layout is necessary.>