Amazon consider international expnasion

    Why did Amazon consider international expnasion in the first place? Is International expansion a key success factor in online retail industry? Why did Amazon choose the United Kingdom (UK) as its first entry location? Why not other countries such as Canada and Australia? What strategies did Amazon use in UK? Did these strategies make sense? Evaluate the market attractiveness and its CAGE distance from USA? Do you agree of entry choice and why? Why did Amazon choose to enter Japan after UK and Germany? What strategies did Amazon use in Japan? Did these strategies make sense? Was there any pattern across Amazon's international entries? Should Amazon continue its global expansion into new markets? What should Amazon do with its less successful operations? Amazon has successfully expanded into a growing number of foreign markets. What are Amazon’s non-location-bound firm-specific advantage (if any)? Analyze Amazon’s China expansion. In Particular: a)- briefly evaluate China’s CAGE distance from amazon’s home market in the USA. B)- evaluate the key market and non market similarities and differences between china and USA from Amazon’s prespective.