- How has pop culture historically dealt with ‘otherness’ in society as it relates to
gender, class and race? What are some examples we have seen? Historically speaking,
how has pop culture influenced our ideas and opinions about ‘otherness’? What are some
real life implications of how pop culture addresses these issues? Where are we at now in
regards to ‘otherness’ and pop culture? Provide examples from class and readings.
- Discuss the idea of pop culture in the age of the internet. What are some of the
positive, and negative aspects? Explain the idea of convergence & participatory cultures,
and technology as it specifically relates to Henry Jenkins and Sherry Turkle. Do you
agree or disagree with them? How are these ‘tools and toys’ of media and information
and technology shaping our culture? How have they historically? Provide examples from
class and readings.
- Looking at all that we have discussed this semester, explain the idea of “American
duality” or contradictions in our popular culture: what is at the heart of them? What do
they reflect? How do they relate to some of the core values of American society? Where
have we seen individuals challenge them? Provide examples and think in terms of
everything we have learned in class. NOTE: this is NOT just about the duality myth,
though you can mention that. What other contradictory practices have you noticed?
- Overall, are you optimistic or pessimistic about the future of pop culture, and why?
Given that pop culture isn’t going anywhere, and, if anything, is only becoming more
prominent in our culture, how do we best manage it? How do we deal with the negative
aspects of it while also promoting the good? Provide examples from class and readings.
Beats by Dre is a North American organization, established in 2008 by Dr. Dre and Jimmy Iovine, as of late acquired by Apple Inc. for $3 billion in real money and stock arrangement (Hughes, 2014). The now called Beats Electronics had a yearly deals income of US$1.5 billion out of 2015 (Sisario, 2014), and its essential market is the premium on/over-ear earphones. As per the NDP gathering, Beats Electronics' piece of the pie on the excellent earphones above US$100 has diminished from 64% in 2012 (Neate, 2013) to 61% in 2013 (BrandView, 2017), is as yet diminishing, despite the fact that they are as yet the highest priority on the rundown in this industry. The objective market for premium over-ear earphones is evaluated to be 23.6 million individuals. They are the millennial audiophiles. A gathering dominant part of guys, conceivable agent or chiefs, somewhere in the range of 30 and 35 years of age with a steady life, that appreciate great quality sound and are mechanically intrigued. A specialty bunch that has cash to spend on a solid item, yet in addition esteems the brand name. This objective market can be converted into a potential income increment if another technique emerge, for example, the improvement of another item. This report misuse the purposes for the market opportunity in quality earphones. Inner and outer condition examination are made to comprehend the situation that Beats by Dre is arranged and in what capacity can the organization develop on this piece of the overall industry. The client for this market will in general burn through cash on earphones that have a decent quality sound. Despite the fact that Beats by Dre give items that are considered as top of the line item, they are bad enough in the viewpoint of an audiophile. Be that as it may, a portion of the clients would acknowledge to have an item with an unmistakable brand name. Among the extensive rundown of contenders that Beats by Dre have, some have been in the market for quite a while, for example, Sony, Bose and Sennheiser, and other are new contestants, for example, Bowers and Wilkins, Skullcandy and Monster. All things considered, for this report, just Sennheiser and Bowers and Wilkins are at the proposed target advertise that Beats by Dre could pass by making an amazing sound item. This open door can counteract, even a little, the descending pattern that Beats by Dre has been confronting these earlier years.>GET ANSWER