and Reputation & Global Impact The business organizations that have a diverse workforce tend to have a higher employee satisfaction level and lower employee turnover ratio. Also, in the present era of globalization, these organizations can succeed in establishing themselves as a global firm to develop a global reputation and gain enhanced market shares. The employees, customers, and the stakeholders also look for the business firms that may be able to carry out global business operations and the presence of a diverse workforce is one of the pre-requisites for the same (Gwele, 2009). Target Marketing With the presence of a culturally diverse workforce, business firms may succeed in carrying out target marketing. The employees from the same cultural backgrounds may conduct surveys, interviews, and group discussions with the customers of their regions to understand their choices and preferences. The comfort level for the customers will be higher in such cases and they will be able to put across their requirements and expectations clearly. The organizations will be able to understand the customer expectations and preferences in a better manner and target marketing strategies and plans will be developed accordingly. Increased Productivity & Creativity With the presence of a diverse workforce, the overall productivity and creativity of the employees increase. It is because there are a wide variety of perspectives and viewpoints that come together and the generation of new ideas is done. The employees can also utilize the best ideas and concepts out of the options available which may lead to the enhancement of their productivity levels. The diverse brainstorming sessions have a positive influence on the project and the organization as a whole (Lakmal, 2014). Challenges of Diverse Workforce There are also a few challenges that are associated with a diverse workforce. Language & Communication Barriers There are business organizations that tend to deploy employees from diverse cultures and backgrounds but are not ready to train the resources accordingly. The absence of training and global communication tools with automated language processors and translators may lead to increased confusions among the resources. Communication is one of the key requirements in a project and the lack of communication will be negative for the reso>