For this case study assignment, perform the following tasks:
- Select an American company with a worldwide presence (examples: Starbucks, McDonald’s, Walmart).
- Do research on the worldwide economic crisis of 2008 and, in particular, focus on the company you selected.
- Discuss how your chosen company faired in the economic crisis of 2008.
- Discuss the microeconomic implications of the crisis on your company.
- Discuss whether your company was immune or not immune to the crisis.
- Discuss the performance after the crisis and the implications for the future.
Sample Solution