An American company with a worldwide presence

For this case study assignment, perform the following tasks:

  1. Select an American company with a worldwide presence (examples: Starbucks, McDonald’s, Walmart).
  2. Do research on the worldwide economic crisis of 2008 and, in particular, focus on the company you selected.
  3. Discuss how your chosen company faired in the economic crisis of 2008.
  4. Discuss the microeconomic implications of the crisis on your company.
  5. Discuss whether your company was immune or not immune to the crisis.
  6. Discuss the performance after the crisis and the implications for the future.

Sample Solution