Suppose that you work for a consulting firm, and that you have been asked to research a company and make a presentation to your client.
For the presentation:
Choose a major U.S. company,
Research the company and the market(s) in which it competes, and
Prepare a presentation of 10-12 PowerPoint slides (with detailed speaker notes).
Using information from the business press, AIU’s Library, IBIS World, and the Internet, address the following in your slides:
Describe the firm, include such information as its:
products or services
annual sales, and
market share (this information is readily available in the IBIS World database.)
Describe the market(s) in which it operates.
For instance, does it operate within an oligopoly or monopolistically competitive market, a perfectly competitive market, or is it a monopoly? (Choose the closest fit.)
Explain.
Does it operate in only one region of the United States? Does it operate nationally or internationally? Explain.
Sample Solution
