An organization’s resources and capabilities

For this assignment, you will conduct a detailed SWOT analysis of your chosen healthcare organization for your Final Project. Discuss your selected organization’s strengths, weaknesses, opportunities, and possible threats.The SWOT analysis should include the following five components:

• Strengths – An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage.

• Weaknesses – Limitations of an organization to meet the needs of its determined customer base.

• Opportunities – External conditions that may reveal certain new opportunities regarding profit and growth.

• Threats – Factors or changes in the external environment that may present threats to the organization.

• Summary/Recommendations – After conducting your SWOT analysis, write a paragraph in which you provide your recommendations to the CEO of your chosen healthcare organization. Also state how you will use this information to create a marketing plan that will ensure the following:

◦ The organization’s resources are not wasted

◦ Time is well spent

◦ Marketing efficiently is improve

Sample Solution