This research will be conducted in order to analyse Indosukses Futures current marketing strategy with the goal
to formulate a recommendation concerning their USPs that can improve the company’s marketing strategy for
the coming 5 years?
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Analysis of Indosukses Futures’ Current Marketing Strategy and Recommendations for Improvement
Thesis Statement
By conducting a comprehensive analysis of Indosukses Futures’ current marketing strategy and unique selling propositions (USPs), this research aims to identify areas for enhancement that can effectively position the company for sustained growth and competitiveness in the financial services market over the next five years.
Introduction
Indosukses Futures, a prominent player in the financial services industry, has established itself as a reliable brokerage firm in the Indonesian market. However, with an increasingly competitive landscape and evolving consumer preferences, it is imperative for the company to evaluate its current marketing strategy. This research aims to analyze the effectiveness of Indosukses Futures’ marketing approach and its USPs, ultimately providing recommendations for improvement to ensure the company remains competitive and relevant in the next five years.
Current Marketing Strategy
Target Audience
Indosukses Futures primarily targets retail and institutional investors in Indonesia, focusing on those interested in trading commodities, currencies, and equities. Understanding the demographics, preferences, and needs of this audience is crucial for tailoring marketing efforts.
Channel Utilization
The company’s marketing strategy utilizes various channels, including digital marketing, social media, traditional advertising, and events. Analyzing the effectiveness of these channels in reaching and engaging the target audience is vital for optimizing marketing efforts.
Messaging and Positioning
Indosukses Futures positions itself as a trustworthy broker with comprehensive market insights and educational resources. The messaging emphasizes security, customer support, and access to advanced trading tools. Evaluating the resonance of this messaging with potential clients will uncover opportunities for refinement.
Unique Selling Propositions (USPs)
Technology and Tools
Indosukses Futures offers proprietary trading platforms and analytical tools that cater to both novice and experienced traders. This technological edge is a significant USP that can be leveraged in marketing efforts.
Customer Support
The company prides itself on providing exceptional customer service, with dedicated support teams available to assist clients. Highlighting this aspect can enhance its appeal to potential customers who value personalized assistance.
Educational Resources
Indosukses Futures provides various educational materials, including webinars, articles, and tutorials designed to empower traders. Promoting these resources can position the company as a thought leader in the industry.
Recommendations for Improvement
Enhance Digital Presence
To improve its marketing strategy, Indosukses Futures should focus on enhancing its digital presence through targeted online advertising, SEO optimization, and content marketing. Creating engaging and informative content can help attract potential customers while establishing authority in the market.
Leverage Social Media
Investing in social media marketing can foster community engagement and brand loyalty. Regular updates, educational posts, and interactive content on platforms like Instagram, Facebook, and LinkedIn can improve visibility and create a loyal customer base.
Capitalize on Customer Testimonials
Using testimonials and case studies from satisfied clients can build trust and credibility. Highlighting success stories can resonate with potential clients who seek reassurance before making investment decisions.
Diversify Educational Offerings
Indosukses Futures should consider expanding its educational offerings to include advanced trading strategies, risk management techniques, and market analysis webinars. This diversification can attract a broader audience and position the company as a comprehensive resource for traders.
Foster Strategic Partnerships
Collaborating with financial influencers or industry experts can enhance brand visibility and credibility. Strategic partnerships can also provide access to new audiences and create opportunities for co-marketing initiatives.
Conclusion
In conclusion, this research aims to analyze Indosukses Futures’ current marketing strategy and USPs to formulate recommendations for improvement over the next five years. By enhancing digital presence, leveraging social media, capitalizing on customer testimonials, diversifying educational offerings, and fostering strategic partnerships, Indosukses Futures can strengthen its competitive position in the financial services market. Implementing these recommendations will not only improve their marketing strategy but also contribute to sustained growth and success in an evolving industry landscape.
