Find and post an example of a PSA (or PR campaign that uses a PSA) you believe demonstrates the effective use of persuasive appeals (emotional /or logical). Then discuss:
Why you believe it is especially effective, and
How it attempted to meet (e.g., love, family, self-worth); you also may find Maslow’s Hierarchy of Needs useful.

Public service announcements (PSA’s) are short messages in the public interest disseminated by the media without charge.
They are designed to raise awareness, change public attitudes, and change behaviors towards a social issue.
At the core of any good PSA is some element of persuasion; therefore, review persuasion if your course materials.
Because public broadcast stations, such as National Public Radio (or NPR) and Public Broadcast Service (or PBS) stations, receive public or U.S. tax dollars, the Federal Communication Commission does not permit these stations to advertise. Therefore, their “commercials,” and PSAs do not have specific “calls to action” to buy this or that product or service, but sometimes this is a subtle distinction.
Remember, Writing in “broadcast” style is different from normal journalism!
Example: Because you are writing both for the audience’s “ear,” and to make it easy for an announcer to read, in your broadcast “script” you should spell out such things as numbers and names (with a pronunciation guide), so an announcer will not “miss” read the copy or script. Therefore, instead of writing, “Call 8-0-0, 5-5-5, 1-2, 1-2 now,” you spell it out for the announcer to read, “For more information … call … eight-zero-zero … five-five-five … one-two, one-two now.” (The ellipses signal a “slight” pause for the announcer; using ellipses instead of commas is a helpful technique when writing public speeches as well.)

For a quick review, review: Broadcast Writing: Grammar & Style Guide and (University of Wisconsin’s) Broadcast Writing Language Tips & Style.

Use this link to help you:


Sample Solution

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.



Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.