Use the concept of Innovation and the Markets-and-Technology Framework as a lenses to analyze how your client uses (or not) innovation to reach or sustain competitive advantage.
Think about your client's business and provide recommendations on how your client could add innovation to gain a Competitive Advantage. Use Markets-and-Technology Framework (Exhibit 7.11, p.243) to guide your recommendations. Try to look at innovation not only from a technological perspective but also from other perspectives, such as process innovation.
What are your recommendations for your client's business?
Sample Solution