Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:
Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?
Are users interacting with the company on social media? If so, how are they responding?
Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Analyzing Nike’s Social Media Strategy
Introduction
In the digital age, social media has become an indispensable tool for companies to connect with their audience and enhance their brand image. Nike, a global leader in athletic footwear and apparel, has successfully leveraged social media platforms to establish a strong online presence and engage with its customers. This review will assess Nike’s social media strategy by analyzing its Facebook, Instagram, and Twitter accounts.
Facebook: Connecting with the Community
Nike’s Facebook page serves as a hub for its community, offering a mix of inspirational content, product updates, and interactive features. The company presents itself as a brand that promotes an active lifestyle and empowers individuals to push their limits. Through photos and videos featuring athletes and everyday people engaging in sports, Nike showcases its products in action while emphasizing the values of determination and perseverance.
Nike encourages user interaction by regularly posting thought-provoking questions and challenges, inviting followers to share their experiences and goals. The company effectively responds to comments and messages, promptly addressing customer inquiries and concerns. This engagement fosters a sense of community and strengthens the connection between Nike and its audience.
Instagram: Visual Storytelling
Nike’s Instagram account is a visual feast that captivates its followers with stunning imagery and powerful storytelling. The company portrays itself as a brand that transcends mere sportswear by highlighting the broader cultural impact of athletics. Nike’s Instagram feed showcases iconic moments in sports history, influential athletes, and social causes it supports.
The engagement on Nike’s Instagram posts is remarkable, with thousands of likes, comments, and shares on each image. Users often tag their friends or share personal stories related to the content, fostering a sense of camaraderie among Nike enthusiasts. Nike actively responds to comments, displaying genuine interest in what its followers have to say. By effectively leveraging Instagram’s visual nature, Nike has created an engaging platform that resonates with its target audience.
Twitter: Timely and Trendy
On Twitter, Nike maintains an active presence by sharing real-time updates, news about upcoming product launches, and engaging with trending topics. The company positions itself as a dynamic brand that stays on top of the latest trends in sports and fashion. Nike’s Twitter feed is a mix of promotional content, inspirational quotes, and retweets of athletes showcasing their achievements.
While the level of user interaction on Twitter is not as high as on Facebook or Instagram, Nike still receives significant engagement through retweets, replies, and likes. Users often express their support for Nike’s initiatives or share their personal stories related to the brand. Nike responds to select tweets, displaying attentiveness to its followers’ feedback.
Evaluation of Nike’s Social Media Strategy
Based on the analysis of Nike’s social media accounts, it is evident that the company has an effective strategy for using social media as a marketing tool. Here are key factors contributing to its success:
Consistent Branding: Nike consistently portrays itself as a brand that celebrates athleticism, inspiration, and community across all social media platforms. The messaging is aligned with its broader brand image, reinforcing its core values.
Engaging Content: Nike creates visually appealing and emotionally resonant content that captivates its audience. By showcasing real people’s stories and promoting inclusivity, Nike connects with its followers on a personal level.
Active Interaction: Nike actively engages with its followers by responding to comments and messages promptly. This level of interaction fosters a sense of community and loyalty among its audience.
Timely Relevance: Nike stays current with trends in sports, fashion, and culture on Twitter, allowing the company to present itself as an up-to-date and relevant brand.
Overall, Nike’s social media strategy effectively communicates its brand message, engages with its audience, and enhances its online presence. By leveraging various social media platforms in unique ways, Nike has established itself as a leader in using social media for marketing and branding purposes.
In conclusion, Nike serves as an exemplary case study for companies looking to harness the power of social media to connect with their audience. Its consistent branding, engaging content, active interaction, and timely relevance make it a prime example of an effective social media marketing strategy.
