Apple: case study

Read the article and answer the following questions:

1. Use Porter's model of industry analysis to describe the structure of the PC industry
2. What are the key factors that gave rise to Apple’s competitive advantage in the early 1980’s
3. Why did Apple have such a hard time maintaining its competitive advantage from the mid 1980’s to late
   1990’s
   4 How sustainable is Apple’s position in the PC industry going forward?
4. How sustainable is Apple’s position in the new product markets entered since the late 1990’

Sample Solution